Understand the Strategy behind Advertising and Public Relations
The Bachelor of Arts in Advertising/Public Relations with an option in Strategic Communications explores a number of disciplines needed for developing and delivering effective content. These include generating an impactful, relatable message, selecting the best communication channels for proper message distribution, and evaluating communication efforts against established goals and benchmarks. You'll have the opportunity to study psychology, statistics, law, research, and other disciplines that can be used to build a strong foundation for effective communication for any company or organization.
If you're a professional who wants to advance your career in strategic communications or you are looking to change to a communication-related career, this program is designed for you. It's an ideal course of study if you want to work in a dynamic environment, gathering and analyzing information to create targeted, comprehensive communication strategies to advance your organization's objectives.
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