Take your passion and talent for marketing to the next level.
If you aspire to grow as a marketing or communications professional, take advantage of the flexibility of an online master's or a graduate certificate in IMC and become more successful today!
Eastern Michigan University provides you with the opportunity to collaborate with professional peers from around the country as you learn the most progressive and innovative marketing strategies in business today. Get inspired as you learn about creating a seamless integration of your marketing communications and gain the practical skills you need to build a successful brand.
||EMU offers the only online IMC graduate programs through an AACSB-accredited business school. AACSB is the hallmark of excellence in business education. Only 27% of business schools in the United States carry this prestigious accreditation.
Award Winning Program!
EMU IMC students have an opportunity to participate in the international Collegiate ECHO Marketing Challenge presented by Marketing EDGE. Students compete worldwide to create a campaign for a leading marketer in the product and service industry. Previous clients have included Facebook, Domino's Pizza, Microsoft, DIRECTV, and Bing. Since EMU initially joined this competition in 2008, our students have won a total of 15 Collegiate ECHO awards (5 Gold, 6 Silver, and 4 Bronze). This competition is a great highlight of the program and allows students to use the skills and knowledge they have gained to produce a real world integrated marketing campaign.
IMC Program Overview
The Integrated Marketing Communications (IMC) graduate program at Eastern Michigan University is geared toward the business professional. Take advantage of the versatility of a completely online program while earning your degree from an AACSB-accredited business school.
If your business passion lies specifically within the discipline of marketing and communications, this program is for you. The IMC program has been designed to use real-world examples and techniques as you collaborate with other professionals to gain the advanced skills you need to go further in your career.
The IMC program is taught by distinguished faculty experts and educates you on bringing together branding, messaging and media for the most progressive and innovative marketing strategies in business today.
The program is comprised of 12 courses (6 core, 6 electives) and may be completed in two years if desired.
If you're looking for a competitive advantage in your business career, Eastern's IMC degree can be your ticket! Visit http://www.emich.edu/imc/ to learn more or call today!